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According to the Professionals for Association Revenue (PAR) Associations Business Landscape Survey, 76% of associations say they don't have a business development strategy or they need a new one.
If that's you, this guide can help!
Optimize the Customer Journey provides an overview of tactical steps you can take to increase non-dues revenue by retaining and upselling existing sponsor, exhibitor, and advertising (SEA) customers while increasing engagement from new ones.
“Carrie is my go-to person for all things sales, sponsorships, exhibits, and everything in between! I don’t work with anyone who is more responsive, helpful, engaged, and solution-focused.
During COVID, she was instrumental in helping us keep a MUCH larger percentage of revenue from our canceled conference than we thought possible. She is a true delight to work with!”
About Navigate
Navigate's Principal Carrie McIntyre helps associations increase revenue by aligning member value with industry partner results, fixing internal sales operations, empowering staff to enjoy sales, and turning customers into enthusiastic advocates.